Rio Grande do Norte (RN) Tourism Forum takes place this week

Rio Grande do Norte (RN) Tourism Forum takes place this week
Rio Grande do Norte (RN) Tourism Forum takes place this week

Next Friday (04), the Serhs Natal Grand Hotel & Resort will be the stage for the 15th edition of the Rio Grande do Norte (RN) Tourism Forum. The event, which takes place from 2pm to 8pm, is free and should receive up to 500 participants, including public and private managers, hoteliers, travel agents and other members of the sector’s production chain.

Among the speakers is Thais Medina, specialist in Marketing and Communication for Tourism, general director of the Marketing and destination representation agency Business Factory and postgraduate professor at Fundação Getulio Vargas and Senac-SP, who will talk about assertive strategy for positioning Marketing of tourist destinations.

“At a time when the leisure and business travel market is heating up, and considering the existing opportunities for launching and/or strengthening destinations, it is necessary to invest in strategies focused on trade and travelers that bring results in the short, medium and long term. During the Forum, I will take the opportunity to share some of these strategies, as well as cases from various locations in the country”, comments Thais, who is a journalist and master coach, with MBAs in Marketing (FGV), Strategic Management (USP), Business Management with technical of Coaching (SBC) and extension in Management at the University of Ohio.

Check out the complete schedule of the RN Tourism Forum:

2:30 pm – Regenerative tourism: how destinations can go beyond sustainability – Ana Duék
3:30 pm – Reimagining Tourism with artificial intelligence – Dasio Nepomuceno
4:30 pm – Presentation by Banco do Nordeste
4:50 pm – Assertive strategy for marketing positioning of tourist destinations – Thais Medina
5:50 pm – Presentation of the Natal Convention Bureau
6:10 pm – Projections and perspectives from Zurich Airport Brasil for Natal International Airport – Rodrigo Abreu
7:10 pm – Developing Tourism with indigenous and quilombola peoples and communities – Osiris Marques

Registration is open and must be completed via this link.

The article is in Portuguese


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