Matinal Livre arrives on the market today, the latest innovation thinking about Matinal’s digestive and immune well-being, with the support of the Portuguese Society for Innovation in Microbiome and Probiotics (SPIMP).
Free Morning is a pioneering product for the addition of fermented tindadized bifidobacteria, using a technology that preserves its beneficial properties in an ambient product, without refrigeration. Lactose free and with added benefits in terms of digestive and immune well-being, Free Morning was developed for increasingly demanding consumers, who value and choose products with a positive impact on their well-being.
“This launch is the culmination of a long and demanding research project, with knowledge shared by an incredible multidisciplinary team, which required a large investment in technological development involving specialized partners, who are also leaders in their area of expertise. It is an innovation that anticipates the future of milk and responds to the growing demand for products beneficial to health and well-being”says Ana Dulce Ribeiro, project manager for the morning brand.
Two brains, one destiny” is the motto of the campaign developed by the FCB agency, which “projects the importance of harmony between the brain and the intestine (second brain). “The campaign challenges people to discover and value their second brain through positive choices, such as the new Free Morningwhich impact well-being in your day-to-day life“, explains the brand project manager.
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Tags: Discover latest innovation thinking digestive immune wellbeing
