Outside of SBT, Eliana complies with Globo’s hiring rules

Eliana leaves SBT and rumors of negotiations with Globo are strong – Photo: Montagem/NaTelinha

On Monday afternoon (01), SBT announced the end of the contract with presenter Eliana, after a 15-year partnership. With her departure from the broadcaster, she is now able to start negotiations with other channels, in line with Globo’s policy, which avoids hiring artists linked to other houses. According to findings from the AtTelinha, the relationship between SBT and Eliana had been deteriorating behind the scenes in recent years.

The presenter demonstrated dissatisfaction with the cuts in the production budget and team, as well as with the salary reduction she faced. Since the pandemic, Eliana started to receive a lower amount than when she was initially hired at the broadcaster, and part of her remuneration is variable, linked to revenue. Her program was one of the biggest grossing shows on the show.

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Sources heard by the report reported that the presenter’s departure at crucial moments from SBT had already been noticed by some members of the broadcaster, highlighting a relationship issue.

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Eliana’s signs of wear and tear with SBT

In August 2023, during a dinner celebrating SBT’s anniversary, which was attended by all presenters, directors and production teams, Eliana was the only one absent from the event held in a restaurant in São Paulo, justifying her absence due to to a health problem.

At the end of the year, she also did not attend two significant events at the broadcaster: the celebration party and the launch of the new programming schedule that took place at Circo do Tirú, citing, in the latter, conflicts in her schedule. These signs were noticed.

Behind the scenes at SBT, the conviction prevails that the presenter left the broadcaster with the aim of entering into negotiations with Globo. Traditionally, the network does not establish communication (at least not officially) with artists who have current contracts with other channels. Globo never hired an artist who was contractually committed to another channel. Recently, Record adopted a similar policy.

Like all SBT presenters, Eliana is complying with a contractual clause that requires notification of her departure 90 days in advance. For this reason, it will remain on air until June. Other artists on the station are also not subject to fines for contract termination, and only prior notice is required within the stipulated period. Band also adopted this contract model.

Check out SBT’s full statement about Eliana’s departure:

“SBT, its management and Eliana announce today, in a mutual and friendly manner, the presenter’s decision to end her solid and successful professional partnership with the channel in June 2024.

After almost 15 years at the helm of a consolidated and highly successful program, Eliana decided that it was time for a new phase with other professional challenges, without ever forgetting the countless days of joy, achievements and learning experienced at the station, so much so that it will continue being Godmother of the Telethon and makes a point of returning to the station to present the fundraising program for AACD.

Both parties rightfully express their mutual gratitude and wish the best for the future. SBT also reinforces its affection and support for the presenter in whatever paths she intends to follow, and informs that the doors will always be open for her.

Eliana’s career began in music, at the end of the 80s; In 1991, she arrived at SBT to lead children’s programs, and in her first stint at the station, she stayed for 7 years, marking a generation of young viewers on TV.

In 1998, he moved to TV Record, still managing children, until making the transition to the general public in 2005, in charge of a Sunday program that was successful at its inception.

The success caught the attention of Silvio Santos who invited her to return to SBT in 2009, debuting a program that bears her name, for the whole family, with different pictures, reports, fun and lots of emotion.

The Eliana program celebrates 15 years on air having shown the versatility of the presenter, who among countless attractions, climbed Christ the Redeemer, ventured to several states across Brazil and the world, always showing information and culture (Morocco, Dubai, Cappadocia, Galapagos…) , interviewed the most important celebrities in Brazil and the world such as Hebe Camargo, Anitta, Sandy, Xuxa, Angélica, Diogo Nogueira, Justin Bieber, Kate Perry, Taylor Swift, Chris Evans (Captain America), Antonio Banderas, TV stars, of cinema and the digital universe of the biggest influencers.

The paintings that made up and make up the attraction every year, make a mark on the public by providing light, fun, and very familiar content. Highlights include the culinary competition Minha Mulher que Manda, Beleza Renovada, Quer Casar Comigo, Famosos da Internet – the first part of a TV program to transport artists from the universe of social networks to open TV – Dia de Sorte, Eliana Visita , Fame Network, among others.

In these 15 years, Eliana has had live seasons, and remained in second place in audience ratings, being one of the programs with the greatest positive impact in the media, with wide acceptance in the advertising market, the result of a successful partnership between the presenter, her production team and director Ariel Jacobowitz”.

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