A Nissan is offering discounts for the entire range Frontier to anyone who visits your stand at Agrishow, the largest agricultural fair in the country, which takes place in Ribeirão Preto, in the interior of São Paulo, starting this Monday (29). The event runs until Friday (3). The action is part of the brand’s strategy to increase sales of the pickup by 30% in 2024.
That way, the entry-level version Frontier S, goes from R$248,190 to R$179,990. In other words, 27.5% discount, making it R$68,200 cheaper. Likewise, the intermediate Attack, which cost R$275,580, is now R$209,990. Thus, a 24% discount (-R$ 65,590). The promotion also applies to top-of-the-line versions. Pro 4X It is Platinumwhich cost R$ 321,950 and now arrives, for R$ 239,990, with a 26% discount (- R$ 81,960).
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The entire line has zero rates for up to 24 months. The promotion applies to rural producers and individuals. And, it is worth highlighting, the special conditions extend for another 10 days after the fair. However, the most aggressive sales strategy focuses on the dealership network in the State of São Paulo.
Nissan’s national direct sales manager, Eduardo Bogasian, says that the brand has other promotions throughout the rest of the country. Where other events take place. Therefore, these discounts, for now, “are focused on São Paulo”.
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Market for 2024
In any case, the expectation is, at Agrishow, to sell 250 Frontier pickup trucks. And another 250 units during the 10 days of promotion. However, the brand also believes that these promotions, as well as the sales force of the 200 dealerships, will boost the pickup’s registrations.
Furthermore, since October last year, the Nissan Frontier has a six-year warranty. In other words, unique in its segment. Because of this, the brand had already conquered 10.4% of the market at the end of March. And the expectation is to reach 12% by the end of the year. In this sense, the Japanese manufacturer sold an average of 700 Frontier per month last year. Now, there are 1,000 units per month, on average.
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