The National Telecommunications Agency (Anatel) published this Friday (26) a set of tougher rules for abusive calls, made in excess. The new rule comes into force on June 1st.
With the standard, Anatel increases the duration of what are considered short calls to up to six seconds. Currently, calls of up to three seconds are defined as short.
Calls that are not completed, sent to voicemail or disconnected within six seconds also fall into this call profile – either by the person who made the call or by the person who received it.
“With this new criterion of up to six seconds, measures against nuisance calls are now applied”, declared counselor Cristiana Camarate.
In other words, companies that:
- make more than 100,000 short calls (up to six seconds) per day; It is
- have over 85% of calls made falling within this profile.
According to Camatate, the standard also improves monitoring by Anatel. “Once monitoring has been improved, Anatel already makes it very clear that, ex officio, it can order the blocking of any company that is in any way not complying with the [medida] precautionary.”
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On Thursday (25), Anatel’s board of directors determined the technical area to develop a system that allows the validation of telephone numbers by CPF.
The measure is seen as a solution to improve the databases available to telemarketing and telecollection companies, avoiding calls to numbers whose holders are no longer the same as those in the database.
According to advisor Artur Coimbra, The system will allow billing companies to query the operators’ database to check whether the number they intend to call belongs to the debtor’s CPF.
“It became very clear that the main cause of this generation of large numbers of calls by telecollection companies refers to a very bad, not very credible, ineffective database of telephone numbers associated with debtors’ data”, he said.
Coimbra states that This feature can reduce billing calls from 43 calls to seven or eight.
“Today, the data brought by the telecollection sector shows that, in order to reach a debtor, in order to speak to a debtor, around 43 calls are necessary, on the 44th you can speak to the debtor”, he declared.
The agency also approved a proposal to expand the use of the 0303 prefix in telephone calls. The measure will undergo public consultation.
Today, only calls offering products and services must use the prefix. But Anatel intends to expand the obligation to calls for donations, collections and other activities that make intensive use of calls.
According to Anatel’s superintendent, Vinicius Caram, 2,918 companies are using 0303. This number is expected to increase with the expansion of activities that must adopt the prefix.
Furthermore, the use of 0303 will be available to anyone who adheres to the protocol “stir shaken” – which allows the identification, on the cell phone screen, of the name of the company making the call and the reason for the contact.
Tags: Anatel publishes tougher rules abusive calls blocking companies mass short calls Economy
