lip moisturizer with grill essence launched by Carmed and Burger King

In an action that may seem like an April 1st joke, the Carmed, in partnership with Burger King, launched an unusual product: the Carmed BK lip moisturizer, with the aroma of grilled hamburgers over a fire. Despite seeming like a joke, the collaboration between the two companies is real and promises to surprise consumers.

An unusual partnership

Carmed, a pharmaceutical company known for its innovations, and Burger King, a famous fast food chain, joined forces to create a unique product: Carmed BK.

Image: Disclosure/Carmed

This lip moisturizer, with the aroma of a fire-grilled hamburger, is a bold initiative that aims to provide a different experience to consumers. According to Karla Marques Felmanas, vice-president of Cimed, the action is a creative way of impacting the advertising market and demonstrates the innovative DNA of both companies.

Action details

Carmed BK will not be sold, but will be distributed free of charge from April 1st to consumers who purchase specific Burger King combos in 37 participating restaurants in Brazil.

The action also includes a video on social media and a special activation at Burger King on Avenida Rebouças, in São Paulo, with the presence of executive Karla Marques Felmanas and the CEO of Cimed, João Adibe.

How to purchase Carmed BK

Carmed BK lip moisturizer is a limited edition, available while supplies last. To guarantee yours, simply purchase the combos of Whopper Rodeio, Whopper Barbecue Bacon, Whopper Duplo and Whopper Furioso sandwiches, available in some participating restaurants. The combos vary in price and include the moisturizer as a gift.

Final considerations

The partnership between Carmed and Burger King to launch Carmed BK lip balm is a demonstration of the creativity and innovation of both brands.

Despite being an April 1st action, the initiative is real and promises to surprise consumers with a unique sensory experience. Take the opportunity to secure your Carmed BK and try this unusual flavor!

This material contains Exam information.