Medium & Message
March 26, 2024 – 4:06 p.m.
Burger King gives free Whopper to bald people who have a drive-thru on their mind (Credit: Disclosure)
Faced with many discussions generated on social media about baldness, Burger King takes the opportunity to bring to light a new specific classification: the Calvo Drive-Thru. So the chain names bald people as ambassadors of the snack pick-up system.
In the Calvo Drive-Thru campaign, everyone who has baldness with entry on one side, passage through the back and exit on the other side, according to the brand, will receive a free Whopper at BK Drive.
The campaign is also accompanied by a film, created by the David agency, which is already being broadcast on the brand’s social networks, showing that anyone who has “drive-thru style” baldness, natural or not, will be presented with a sandwich from the restaurant for free. The commercial was directed by Barry Company and has sound production by Jamute.
Available between March 27th and 31st, exclusively for those who order through the drive-thru at restaurants in participating stores, the promotion will have a limit of one snack per CPF.
