Superpop bets on Deolane Bezerra and loses to Band’s 2006 film

Superpop bets on Deolane Bezerra and loses to Band’s 2006 film
Superpop bets on Deolane Bezerra and loses to Band’s 2006 film

The public’s interest in what Deolane Bezerra has to say seems to have waned: even though she is still involved in several controversies, the businesswoman can no longer draw as much attention as before and is no longer synonymous with easy audience for television stations. Quoted to be part of the team of participants for the next season of A Fazenda, with its premiere confirmed for two weeks from now, the also lawyer and influencer gave a long interview to Superpop on Wednesday night (31). The result? A disastrous rating even for RedeTV!.

According to consolidated audience data for Greater São Paulo, obtained by the report of the Pop TV with market sources, the presence of MC Kevin’s widow (1998-2021) in the attraction led by Luciana Gimenez averaged just 1.1 points. The index represents a number 8% lower than that obtained by the program in the last four Wednesdays, in which the talk show became the most watched format among all RedeTV productions! broadcast throughout the day.

With the unsatisfactory rate, Superpop could not even be a match for the Cine Clube session, by Band, which showed The Da Vinci Code: the feature produced in 2006 scored an average of 1.2 points and was ahead of RedeTV!, which also took TV Fama (0.4), Te pegai (0.3) and Leitura Dinâmica (0.3) aired. The terrifying prime-time performance was one of the factors in which Amilcare Dallevo Jr. and Marcelo de Carvalho did not go beyond 0.4 point between 7 am and midnight, in the range called average-day, in sixth place.

Check out the averages obtained by the programs of the main TV stations this Wednesday (31):

Each point represents 74,666 households and 205,755 individuals in Greater São Paulo.
Data provided by broadcasters

The article is in Portuguese

Tags: Superpop bets Deolane Bezerra loses Bands film

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