The Visa Cash App RB Formula One Team presents a visual innovation at the Miami Grand Prix, revealing a special livery called “Car Chameleon” for this weekend’s race. This premiere comes at the first event of the 2024 season in the United States, highlighting the team’s commitment to innovation and artistic expression.
Inspired by the Cash App Visa Chameleon Card, a customizable metallic prepaid debit card that features a captivating rainbow pattern, the team’s new design promises to turn heads both on the track and off. With more than 23 million active users, the card reflects a dynamism that the Visa Cash App RB team hopes to capture in its performance on the circuit.
Peter Bayer, CEO of Visa Cash App RB Team, expressed excitement about the new color scheme, stating that the Chameleon Card livery is ideal for the team’s US debut. Since the team’s launch in Las Vegas in February, there have been significant advancements, and the new livery is a demonstration of the team’s continued commitment to progression and connecting with fans.
The team is also leveraging its personal finance platform to connect people and communities by offering Cash App Visa Cardholders access to a series of activations during race weekend in Miami. These include race-related benefits, access and discounts at four special events in the city.
Additionally, the Chameleon Card will be offered at an exclusive 50% discount costing $25 during May 3-5 for Cash App customers in the United States. The card can be ordered directly in the app and is compatible with Apple Pay and Google Pay, allowing immediate use after ordering.
Catherine Ferdon, CMO of Cash App, highlighted the importance of engaging the racing community and enriching the fan experience. The team is excited to introduce the Cash App Visa Card themed livery – a physical manifestation of the team name – and has high expectations for the race.
The Visa Cash App RB also supports F1 Academy, an inclusive and exciting new motorsport series. The Chameleon livery will also feature on driver Amna Al Qubaisi’s car in the F1 Academy, which seeks to elevate female talent to the highest level of motorsport, starting its season with points already scored in Jeddah in March.
This weekend in Miami promises not only exciting racing action, but also a vibrant celebration of the innovative spirit and inclusivity in sport, represented splendidly by Visa Cash App RB and its bold initiatives.
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