Who is Jon Vlogs, multimillionaire influencer who wants to sponsor Cruzeiro

With more than 16 million followers on social networks, influencer Luan Kovarik, better known as ‘Jon Vlogs’, accumulates fans, controversies and millionaire annual revenue. This week, live on Twitch, he he joked when he said he wanted to sponsor Cruzeiro. The streamer is a personal friend of João Pedro Fernandes, youngest son of Pedro Lourenço, new owner of SAF da Raposa shares.

On the internet since he was 15, Jon grew up in the digital environment by sharing his routine at a school in the United States with his followers. Since then, the influencer has moved between different themes. Currently, he works with “IRL”, or “In Real Life” content, which aims to broadcast everyday events live.

Controversies

Last year, the influencer became involved in controversies with the bookmaker ‘Blaze’. Jon worked as responsible for coordinating the company’s massive marketing action. His job was to bring as many public figures as possible to promote the brand. Among them were Felipe Neto, Neymar, Mel Maia, Viih Tube and many others.

In May 2023, the casino gained national recognition largely due to a video published by Daniel Penin. The YouTuber stated that every time a bettor lost money on Blaze, the sponsors received a commission. Many of the figures who were paid to promote the brand, including Jon, came forward to speak out about the accusations.

With all the trouble involving ‘Blaze’, Vlogs decided to create his own betting house, ‘Jon.Bet’, which went live this year. On the first day of launch, the brand registered 60 thousand registered users. On social media, the company’s profile has already reached approximately 1 million followers.

Businessperson

Given his involvement in the internet for almost a decade, Jon has achieved millionaire revenues annually. Much of this is due to ‘Hypebud’, a marketing company created in 2021 that has influencer and friend Gabriel ‘SemNick’ Moraes as partners. In its first active year, the business generated more than R$100 million.

In addition to the agency, Jon has a presence in the retail market. In October 2023, the influencer founded CIENALAB, an accessories and clothing store. The store works with casual clothes, in the ‘street’ style.