Popular businesses take advantage of Madonna’s concert in Rio
In the early afternoon of Tuesday (30), street vendor Elizabeth Souza was dressed in a t-shirt with the singer’s face. She started sales at the door of the Copacabana Palace, a place of pilgrimage for the singer’s fans since Monday (29), when she checked in there.
“We are hoping that all the products will be sold. People like it and enjoy it”, said Elizabeth with a smile.
Nearby, another stall displayed a collection of ecobags with the face of the diva at different stages of her career. Prices vary between R$30 and R$50. According to the street vendor, who did not want to be identified, with the diva’s arrival in the city, sales accelerated.
“With our arrival, we hope to sell more and more”, highlighted the street vendor.
From jewelry to a third of a thousand reais: Madonna becomes a rage
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Commerce with items related to Madonna also spreads across nearby neighborhoods. In Botafogo, shiny caps and the singer’s image can be seen on several stalls.
In the Center, Saara also brings together fans of the singer. The expectation of good sales led the Lix store, on Rua Senhor do Passos, to set up a showcase entirely dedicated to the singer. The images went viral.
A mannequin attracts attention with a t-shirt that uses as a reference the unmistakable conical corset from the “Blonde Ambition” tour, created by Jean Paul Gaultier. Among sellers, the item became known as the “small breasts t-shirt”.
Those responsible for the store invested in their own production, to differentiate it from other establishments. Planning began shortly after the announcement of the historic show in Copacabana.
“We see the artist’s portfolio and then we start thinking about our production”, explained Paulo Moreira Monteiro, store manager.
The items, designed by the owner, who is Paulo’s fiancée and has a background in design, range from a keychain that costs R$8 to more personalized t-shirts that can cost up to R$175.
The singer’s show not only boosted physical sales, but also online sales. The success of the Internet store attracted consumers from around the world, who ordered the items.
Marketers want to multiply, this time with Madonna, the success achieved during another artist’s stay in Rio: the Mexican group RBD. Red ties and other accessories boosted sales.
“After RBD we started working with personalized products in general: cups, t-shirts. We started to focus on the public and their interests”, explained Paulo.
Who also expects the same commercial success from the Mexican group’s show is businesswoman Rosalia Salcedo Guadalupe, from the Victória store, also in the Center. She expects sales, still timid, to gain momentum in the coming days.
“We make the print on the spot. The bags are what are selling the most,” said Rosalia.
The sale of products that are not directly linked to the queen of pop also dreams of good profits. According to traders, the “Madonna style” will take over the city more and more until Saturday (4).
“People buy stones and shiny things to put together the look,” said Julio César da Silva, salesman at Palácio dos Cristais store.
According to the seller, fans look for fringes, sparkles and chains to customize the pieces they will wear at the show. The idea is to produce unique looks for the show and to post on social media.
At Luggre, an underwear and sleepwear store, pieces “with a Madonna look” are also beginning to show growth in sales.
“People ask specifically about Madonna, and we direct them to pieces with rhinestones and glitter,” said salesperson Renata Mariano.
Madonna herself is aware of the historic performance she will give in Rio. So much so that the official store on the singer’s website has collector’s items related to the show. The cheapest is a t-shirt with the city’s logo, which costs US$45.
The most expensive is a gold-plated rosary with the image of Christ the Redeemer, which sells for US$200.
Tags: Dress Madonna popular stores Rio shiny cap ecobag singers face skinny shirt attract fans Madonna Rio
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