Antonio Coutinho, technical and marketing manager at Vetoquinol Saúde Animal, discusses an innovative initiative in livestock farming, “Rota 360”, which aims to reinforce animal welfare and health management practices on farms throughout Brazil. This initiative highlights the commitment of Vetoquinol, one of the ten largest companies in the sector, which in 2024 celebrates 90 years of operation, with the continuous improvement of agricultural practices. Watch the video below and check out this story in detail.
The “Rota 360” project involves the movement of technicians to farms in the five regions of Brazil, with the aim of providing training on health protocols both for resale teams in veterinary stores and for cowboys on farms.
This effort is part of the company’s strategy to optimize the use of sanitary solutions, adapting them to the specific needs of each assisted property.
Dialogue and education as a key to success
Direct interaction with farmworkers and dealers plays a crucial role.
The training provided by Vetoquinol not only raises the level of knowledge of those involved about appropriate products and practices, but also increases awareness of the importance of animal welfare and herd health.
The success of the program emphasizes the importance of effective and quality communication in the agricultural sector.
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Impact and results of the initiative
The detailed focus on training and the adoption of best practices have shown positive results, with notable improvements in animal health and increased productivity on farms.
These trainings are adapted to ensure that management practices are best suited to local conditions, allowing farmers to maximize the effectiveness of livestock treatments and care.
Future of Route 360
With the renewal of the partnership with Giro do Boi, and the continuation of the “Rota 360” initiative, Vetoquinol reaffirms its dedication to the continuous improvement of agricultural and livestock practices in Brazil.
Through this initiative, the company not only provides a direct improvement on farms, but also contributes to sustainability and social responsibility in the agricultural sector, aligning business practices with ethics and animal care.
Tags: Route initiative increases attention good health practices animal welfare
