Rachel Sheherazade increases Record’s audience by 41% and debuts by winning SBT

Almost four years after her dismissal from SBT, Rachel Sheherazade returned to acting as a TV presenter: the former SBT Brasil anchor, who returned to the spotlight after participating in A Fazenda last year, gained a new opportunity and was hired by Record to replace Mariana Rios in charge of the reality show A Grande Conquista. On her first day away from the stands, the journalist didn’t do badly in terms of audience: the format debuted with more buzz than last year and caused a 41% increase in the broadcaster’s ratings in its range.

The consolidated audience data for Greater São Paulo, obtained by the Pop TV with market sources, indicate that the first episode of A Grande Conquista 2 scored an average of 4.5 points, three tenths more than that obtained by the premiere of the first season of the reality show, on May 8, 2023. In addition to the increase of ibope, the new edition of the format achieved second place in audience ratings on its debut, surpassing SBT by two tenths — last year, Silvio Santos’ broadcaster beat Record’s program by 5.4 to 4.2 points. average.

What do you need to know

• With a decisive chapter, Renascer (27.9) had its second best audience and scored a peak of 30 points;
• Contigo Sim (3.5) had a good debut and went on air with more ratings than the combined number of Band (1.8) and RedeTV! (1,2);
• On the rise, No Rancho Fundo (20.8) broke an audience record and surpassed all the chapters of its predecessor in the track.

Taking into account the last four Mondays of the journalistic Doc Investigação, which occupied the current time slot of Rachel Sheherazade’s attraction, the premiere of A Grande Conquista caused Record to increase its ratings by 41%. Furthermore, it was the first time in nine weeks that Record’s show track managed to come in second place on a Monday. In its last victory in this time slot, on the night of February 19, the broadcaster precisely premiered the first season of Doc Investigação, which tied with SBT at 4.2 points.

However, even having barred her former employer from her full schedule, Rachel Sheherazade was unable to surpass one of her former co-workers: in the slot in which she competed for public with Programa do Ratinho, between 10:28 pm and 11:30 pm, A Grande Conquista was in third place, by 4.8 to 5.1 points on average. Ratinho, however, was not runner-up: hampered by the clash with the soap opera Gênesis, the veteran came in third place from 10:08 pm to 11:30 pm, with an average of 4.6 points, against 4.9 obtained by Record.

Rachel Sheherazade debuted on Record in front of SBT

• Program: The Great Conquest 2;
• Showing times: between 10:28 pm and 0:07 am;
• 4.5 average points, 6.1 peak and 9.9% share;
• Second place among open TV channels, ahead of SBT’s 4.3;
• It surpassed the audience of the premiere of the first season of the reality show;
• It scored 41% more Ibope than the last four Mondays of Doc Investigação.

Check out the audiences obtained by attractions on the main TV channels this Monday (22):

Each point represents 73,280 households and 191,480 individuals in Greater São Paulo.
Data provided by broadcasters