This week, the Brazilian Association of Financial and Capital Market Entities (Anbima) published the 7th edition of the Brazilian Investor X-Ray 2024, providing data relating to 2023. This survey allows us to trace the profile and behavior of the population in relation to their finances.
As always, some data attract attention, particularly when compared with previous editions. Among the new features, this report provides information on the population’s level of stress in relation to their finances and a survey on the use of sports betting online, the bets.
According to the data, people have a high level of stress in relation to their expenses (52%) and in relation to the loss of their sources of income (56%). In line with other research on the Brazilian market, X-Ray 2024 points out that 14% of the population bets online, but the information revealed that is most worrying is that 22% of bettors believe they are making a bet. investment financial.
Young generations are the ones that bet the most – Generation Z (29%) and Millennials (18%). The generation that bets least is the Boomers (63 years and over). Among gamblers, 40% seek to make money quickly, something obvious.
Younger generations in Brazil are those who place the most bets in Brazil Photograph: Steve Buissine / Pixabay
On the other hand, the volume of investors in financial products continues to rise, but more modestly in the last two years. This can be explained by the still very adverse economic scenario.
Growth between 2021 and 2022 was five percentage points, but last year the total number of Brazilian men and women who invested in financial products remained stable at 37%. More than half of people in class A/B invest, in class C over a third and in class D/E one in five people.
However, based on the responses obtained, it was possible to draw up an optimistic projection for 2024. The prospects indicate an increase of four percentage points in the number of investors in relation to 2023. On the other hand, around 101 million people do not invest, This public is made up of 53% women, 68% of whom work and with an average family income of R$ 3,239.00, the majority belongs to classes C, D and E, mostly located in the Southeast region.
One of the highlights is the visibility of digital banks, which are better known and are being used by the population, including to invest. Traditional banks reach 69% of the population. Savings accounts continue to be the most used product (25%) by the population, 31% among classes A/B.
This survey highlights the importance of correct and firm communication about the returns and risks of the financial products offered, in addition to promoting financial education.
