Considered the showcase for Brazil’s agricultural machinery industry, this year’s Agrishow has left automakers optimistic. Even though the organization of the event held this week in Ribeirão Preto (SP) estimates business at the same levels as last year – R$ 13 billion -, the main companies in the segment project growth in sales during the fair.
For those interested, prices suit all budgets. Large machines with high technology on board are the most expensive. The price of a grain harvester, suitable for large areas of Cerrado, can exceed, depending on configurations, the R$4 million mark.
Tractor prices are a little less expensive. The American companies John Deere, Fendt and Case IH are the ones with some of the highest power models and, consequently, the highest value. The top-of-the-line configurations of each oscillate around R$2 million per unit.
Continues after advertising
John Deere, in fact, presented to the public its new model series 9, a bi-articulated tracked tractor. The equipment, manufactured in the United States, does not yet have a defined sales price for the Brazilian market.
Even with prices that are not negligible, all major automakers expect growth in their sales at Agrishow. At Massey Ferguson, the expectation is for growth of 40% compared to 2023.
Fendt expects to double the number of machines sold this year. The company has only been in Brazil for five years and has focused on the medium power category to serve the markets in the South and Southeast regions, and also in Paraguay.
Even though automakers are optimistic about Agrishow, the market consensus for the year to date is negative. The expectation is that sales of agricultural machinery and equipment will decline between 10% and 12% in 2024 compared to 2023, which was a good year for the segment. Faced with falling grain prices, many producers are postponing their purchases.
The drop won’t be greater because other cultures will limit this trend. Sugarcane mills and cotton, citrus and fruit producers are in a more comfortable position to invest in their machinery park.
The fall in interest rates is another factor that favors this market. Some dealerships point to interest as the determining factor in the decision to purchase a machine. As, in most cases, equipment is financed over long terms, the financial cost ends up having a greater weight than the drop in commodity prices.
