Catia Fonseca takes stock of the 6 years of Melhor da Tarde and projects the future: “Respect for the public”

Catia Fonseca has run Melhor da Tarde for 6 years – Photo: Alexandre Battibugli/Band

After almost 16 years at the helm of Mulheres, on TV Gazeta, Catia Fonseca accepted Band’s invitation to rescue one of the network’s classics. It was March 2018, when the presenter debuted at the helm of Melhor da Tarde, one of the house’s longest-running projects in the range.

Six years later, the afternoon program had to adapt to the channel’s needs and the competition, which at this time of day has television news and soap operas as its standard. Since then, some things have remained intact. In addition to Catia Fonseca’s charisma and the support of the public, advertisers continue to invest in the program, a endorsement of the name of the presenter, famous for her good reputation as a “saleswoman”.

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In an exclusive conversation with the NaTelinhaCatia takes stock of these six years at the helm of Best of the Afternoonsignals some new developments in the attraction, which is directed by her husband, Rodrigo Riccó, and reveals how it will see itself in a few years.

“It was a period of maturation. In these 6 years, we created the personality of Melhor da Tarde, which today presents itself as we idealized it. But we are flexible and do not work in a rigid manner, so we are always ready to adjust whatever is necessary. It was from the way I imagined, yes, but sometimes what we imagine can change over time”, comments the celebrity, who also highlights the challenge of changing channels and starting a project from scratch. “I knew it would be a challenge and I love challenges. I’m very happy here at Band and happy with the result of Melhor da Tarde”, she declares.

Her reputation as a good “salesperson” is not for nothing, nor is the line of advertisers who pay Catia to promote their products. She does not disagree about the influence she has on the public. “I’ve been doing this work on television for many years and I take it very seriously. Influencing people always comes with a big responsibility, that’s why I only do it with products that I really believe in”, she explains. “It’s a program made with great respect for the public and with a team dedicated to bringing a lot of information and the best entertainment to viewers’ homes”, she says.

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Catia Fonseca talks about competitors and the future on TV

When exchanging the stability of TV Gazeta for Band, many people, including colleagues and famous friends, said that Catia Fonseca could be putting her foot in the door. Over time, the presenter proved her intuition was right. “There will always be those who doubt the success of others. The most important thing is to believe in ourselves and do serious work, with dedication”, she says.

Respect for competitors, by the way, is a maxim that the artist follows to the letter, hence the tireless search for new things. “We are always looking for news, new paintings, and we have already started with the Caminho da Fama painting, which tells the story and pays tribute to a celebrity. The public can expect many trips, in which we show the culture of each place we are with the aim of bringing viewers closer to the day-to-day life of certain regions”, reveals Catia.

Fonseca, in fact, also likes to watch TV – when he has time to spare, of course. “As my day is very busy – I leave home early and only return at night – I don’t have much time to watch programs on open television, but I follow what’s happening on other channels, yes. Lately I’ve been watching a lot at home Drama, those oriental series, especially the Korean ones”, he says.

With a recently renewed contract with the Saad family’s broadcaster until 2028, which means at least a decade of Band, Catia Fonseca doesn’t plan on stopping anytime soon. At 55 years old and in full physical and professional shape, the artist opens up the game as we will see in a few years. “I see myself doing open TV, but also exploring other formats, which, by the way, are just coming out of the oven, but that’s a subject for a future interview. As soon as I can tell you, I promise to reveal it”, she says.

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