Warner Bros. Discovery plans to increase the monthly fee for Max in the United States soon.
Bloomberg revealed that the strategy aims to contain the financial crisis that the company has been suffering since the writers’ strike.
The site claims that a new wave of layoffs is also on the way
The platforms include Max and Discovery+ and could suffer hundreds of millions of dollars in budget cuts, particularly in technology and marketing.
By increasing the monthly fee, the company would be able to reach the target of US$ 1 billion in profit projected for 2025.
Max’s cheapest plan in the US is $9.99, with ads.
In Brazil, the band reached an agreement with the Max to show some productions from the streaming platform in prime time on open TV.
The partnership will begin on the day may 31stwhen an exclusive panel debuts to display titles from the Max catalog on Fridays, right after the program ‘Perrengue of the Day‘.
Productions like ‘Operation Border – South America’ It is ‘Double Dose Challenge‘ are among the list of new features.
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For now, Band has not yet scheduled any other premieres in its programming other than the show and the next episodes of ‘MasterChef‘, which debut on May 28th.
It is worth remembering that the series ‘Vikings‘ will continue to be shown on Mondays, Wednesdays and Thursdays, being replaced by another foreign production after the end of the episodes or by a film session.
Although not confirmed, the exhibition of the serials of the Maxlike the remake of ‘Dona Beja’ and the soap opera ‘Fatal Beauty’ are also a possibility through the partnership with Band.
A few weeks ago, the Warner Bros. Discovery had already announced that it intends to show its serials on open TV with the aim of attracting new customers to Max, and after the agreement with band, the broadcaster is one of the favorites for the role.
