Eight fingers — those walkways that connect the boarding hall to the aircraft — at Santos Dumont airport now have 56 advertising screens.
Advertising
The equipment was installed by the OOH company Kallas, winner of the tender for space exploration. And it is part of the first phase of the project, corresponding to the internal space of the fingers with digital media and the external space with static content.
The second phase, scheduled to be completed in 2024, will bring external digital panels and is in the approval phase by Infraero, which evaluates the architectural and electrical projects.
From then on, Kallas will maintain the concession for five years, explains CEO Rodrigo Kallas, betting on the growth that OOH continues to exhibit in the country, having accounted, in 2023, according to Cenp Meios, for 10.8% of the market , amounting to R$2.53 billion.
Kallas has a history in Rio de Janeiro’s airports, a market in which the company is headed by business head Ayrton Mandarino. “The company’s first panel was at Galeão airport, in 1979”, highlights Rodrigo Kallas. Today, the brand is present in 27 Brazilian states.
Marcio Ehrlich
Journalist, publicist and occasional actor. He has been writing about advertising since July 15, 1977, with stints in newspapers, magazines, radio and TV stations such as Tribuna da Imprensa, O Globo, Última Hora, Jornal do Commercio, Monitor Mercantil, Rádio JB, Rádio Tupi FM, TV S and TV E .
