By allocating practically all of its news broadcasts to the biggest natural disaster in Rio Grande do Sul, Record has managed to capture the public’s attention. Proof of this are the excellent rates of court hearing that Edir Macedo’s broadcaster is conquering. “Balanço Geral”, for example, not only broke records, but also surpassed TV Globo.
This Wednesday (08), the news program led by Reinaldo Gottino scored an average of 8.1 points in the country’s largest metropolis. It is worth highlighting that, although this is a good number, it becomes even more expressive when analyzed in more detailed way. This is because, at its best, Record’s news recorded a high 9.5 points.
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With the result in question, “Balanço Geral” had its best performance in 2024 and, moreover, still left Globo behind. On the rise, the news program occupied the much-desired leadership of the disputed fight for audience for approximately nine minutes. According to previous data released by journalist Ricardo Souza on X, at the same time, the SBT (2.6) came in third, followed by Band (2.1).
CLIMAN
Last month, it was revealed that the deal got ugly behind the scenes of the “General Balance Sheet”. According to the IG portal, Reinaldo Gottino and the director of “Balanço Geral” found it strange and ended up having a fight like that. Dissatisfied with one point, the presenter complained and Claudia Aied Valadão did not remain silent.
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