Authors of Cheias de Charme failed in the 2nd and final soap opera on Globo

Pâmela Parker (Cláudia Abreu), Jonas Marra (Murilo Benício) and Verônica (Taís Araujo): the central love triangle of Geração Brasil – Photo: Divulgação/Globo

After the success with Cheias de Charme, a soap opera with a large audience at 7pm in 2012, authors Filipe Miguez and Izabel de Oliveira returned to the schedule just two years later. The duo’s second and last creation was Geração Brasil, which became one of the biggest failures in the seven o’clock slot.

After Geração Brasil, Izabel de Oliveira had another experience as main author, in Verão 90 (2019), written with Paula Amaral – with whom she had already signed seasons of Malhação. Filipe Miguez did not have any more work on Globo, nor as a collaborator with other authors.

+ Cheias de Charme has the lowest audience among Globo reruns; see the ranking

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Given the success of the soap opera das Empreguetes, which had one of the biggest audiences of the last decade in the 7pm slot, Globo bet big on Geração Brasil. The premiere announcements announced that the new plot was “by the same authors as Cheias de Charme”.

The cast of Cheias de Charme returned in force to the authors’ second novel

A strong cast was chosen, with the repetition of several names present in the duo’s first soap opera, such as Cláudia Abreu, Isabelle Drummond, Humberto Carrão, Ricardo Tozzi and Taís Araujo. Murilo Benício, fresh from Avenida Brasil (2012), gave life to the protagonist of the plot.

Twenty years after leaving Brazil, businessman Jonas Marra (Benício) returns after creating a million-dollar technology empire in the United States. He is dedicated to finding new talent in the industry and settling accounts with stories from his past, as he is involved in some secret.

+ Globo is already facing a bigger challenge in casting the remake of Vale Tudo

Even though it was promising, Geração Brasil failed. It recorded the lowest audience of the time: an average of 19 points, according to Ibope, against 30 for Cheias de Charme. One of the reasons given was the “competition” with the World Cup, held here in 2014 and which attracted all the attention.

Watch the opening of Geração Brasil, with the song País do Futebol, by MC Guimê:

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