The launch of Rota das Artes, a new tourist route in Minas Gerais, took place on Saturday (27), during the Minas Travel Market (MTM) fair, in Belo Horizonte.
According to the Government of Minas, the Rota das Artes will boost economic development and the generation of jobs and income. The itinerary covers eight municipalities: Belo Horizonte, São Joaquim de Bicas, Igarapé, Brumadinho, Congonhas, Ouro Branco, Ouro Preto and Mariana.
The cities are divided into three destinations, which offer a total of 16 experiences. They are: Palácio da Liberdade (Belo Horizonte), Museu Minas e Metal (Belo Horizonte), Inhotim (Brumadinho); Art, Ceramics and Brunch at the Studio (Brumadinho); Ceramic Art at Mirante (Brumadinho); Brunch at Vila Lavanda (Brumadinho); Heart in White (Brumadinho); Alquimia dos Quintais (Brumadinho); 4 Seasons with the Chef (São Joaquim de Bicas); From the Kitchen to the Mestra Backyard (São Joaquim de Bicas); Wooden Art (Igarapé); Sanctuary of Bom Jesus do Matosinhos (Congonhas); Congonhas Museum (Congonhas); Saramenha Ceramics (White Gold); Atelier Edney do Carmo (Mariana) and Restaurante Sebastião (Ouro Preto).
Potential and repercussion
“Minas Gerais is a cultural powerhouse and culture has one of its great foundations in art. Belo Horizonte, our capital, Brumadinho, Ouro Preto and the Metropolitan Region have exceptional destinations, whether in the Baroque, contemporary art or modernism that marked the formation of Brazil”, highlights the Secretary of State for Culture and Tourism of Minas Gerais, Leônidas de Oliveira.
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“Participating in the Rota das Artes is of immeasurable value. Since its launch, Destino Veredas has been working from traditional to contemporary using Inhotim, which is inductive and an international reference”, says Érica Maia, manager of the Veredas Regional Governance Instance (IGR).
Furthermore, she explains that all experiences are ground zero at Inhotim. “We brought this new way of experiencing experiences, always valuing the traditional, as we cannot lose the essence, but always bringing a hint of the contemporary”, she adds.
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In this way, the executive director of Circuito do Ouro, Márcia Martins, also celebrates the initiative. “The Rota das Artes connects BH to two major tourist regions in Minas Gerais, Circuito do Ouro and Destino Veredas, and has an approach that allows these regions to rethink the way they present themselves to the market and following global trends. In the Gold Circuit, the Rota das Artes values the work of artists and encourages entrepreneurship”.
