“I’m my own entrepreneur”, says Eliana

“I’m my own entrepreneur”, says Eliana
“I’m my own entrepreneur”, says Eliana
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Victor Affaro/Forbes

Victor Affaro/Forbes

Eliana is leaving SBT after almost 15 years at the station

Eliana announced, last Monday (1st), that left SBT after 15 years. The presenter did not give details about the new career path, but, to this day, she has not stopped reinventing her success.

On television for 30 years, she was one of the first women to win a Sunday program and, thus, break an old paradigm on Brazilian television. “There were only men presenting for many, many years. It’s an asset of mine as a professional to have managed to break this barrier,” she told Forbes Brasil when she was featured on Successful Women list 2023.

For her, love for work, charisma, dedication and luck are the factors that allowed her to achieve so many positive results in her life. “Success is closely linked to the love you have for the job. It’s very important to look back at today and know that waking up every day to do what I love is what moves me”, says the presenter.

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Always being in this movement and taking care of all decisions involving career and business is undeniably a strong point of the presenter. “I am my own entrepreneur, and all decisions go through me. Today I balance my life between career and family, but always following everything closely”, says Eliana, who is mother of two children.

After a fully consolidated career on TV, Eliana looks closely at social media as a way of reaching different audiences and expanding her work as a communicator, businesswoman, entrepreneur and, above all, as a leader.

Some numbers on social media prove that it is also shining on the internet. On Instagram alone he already has 31.9 million followers. On TikTok there are 7.7 million and on Twitter, 2.5 million.

In addition to the virtual world, Eliana’s other successful bet was to debut in command of a reality show about entrepreneurship, Ideas for Sale, which has been in the Netflix worldwide catalog since 2021. “As a communicator, all of this is a big step. I am always attentive to innovations, seeking to learn, and I want much more. Today, with our cell phone in hand, we can search the world. It is necessary to open horizons, expand communication on social networks and channels that make sense to the public today”, she says.

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In this movement of constant reinvention of success, Eliana gets excited when talking about subjects that are shaping the next steps in your career. She reveals that among her plans is to do a program within social networks to talk to women.

In addition to beauty and lifestyle issues, the businesswoman and presenter wants to transform communication into a true female support network. “It is a desire to produce content that women can watch on demand, whenever they can, whenever they want. This is very interesting from a communication point of view.”

Using her pioneering spirit and determination as a woman in leadership to inspire others is something that visibly excites her. “We still need to unlock many things. Unfortunately, women are a minority in leadership positions and decision-making. That’s why everything we can talk about representation and diversity is extremely important. It’s been many years since we stopped being housewives to being the lady of the house. We need to be recognized more and more for this.”

Report published in issue 105 of Forbes Brasil, in February 2023. The number of followers on social media has been updated.


The article is in Portuguese

Tags: entrepreneur Eliana

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