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Last week, the SBT promoted yet another absurdity in its programming. The rerun of the novel Carouselwhich premiered on May 16 at noon, as part of an initiative to improve the station’s ratings in the early afternoon.
Along with her, two other soap operas debuted: at 1 pm, Emerald, also in rerun and now reaching its final chapters; at 2 pm, the unprecedented Passions of Gavilanes (strange title), sequel to a 20-year-old telenovela that was not shown by SBT, known in Brazil as burning passions.
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Already with Passions of Gavilanes another disrespectful absurdity occurred, when it was taken off the air after seven chapters aired (from May 16 to 24). The three hours devoted to telenovelas were then redistributed between Carousel and Emeraldwhich started to have quite extensive chapters.
Well then. After managing to raise the ibope in the early afternoon (practically doubling it) and regaining third place, sometimes winning second, around 3.5 to 4 points, Carousel had from Tuesday (30) to Wednesday (31) a “jump” of 107 chapters. No, you didn’t read it wrong: 107 chapters, and what was left from there to the story’s denouement, aired between August 31st and September 2nd.
After 16 weeks on the air, Carousel once again left the SBT programming. On Monday (5), the midday slot will be occupied – if nothing changes by then, which would not be surprising – by a reality show about a family whose members are dwarves, The Little Johnstonsa pay TV attraction, on the TLC channel.
What Carousel eventually be “accelerated” or “punched”, with a more intense editing in the more than 100 chapters that were ahead, so that it would go off the air more quickly and give space to the changes desired by SBT for its afternoon programming, if it wasn’t the best not the most desirable solution, it would at least be more acceptable. Then, as had been happening until the beginning of the week, Carousel possibly it would only end in mid-October.
the own Carousel, originally shown by SBT between 2012 and 2013, had already had a rerun that went off the air after a few days in theaters. It barely ended at 20:00 and already reopened at 18:00, but it didn’t last long. On the occasion, there was the transmission of a statement about the low ratings, the withdrawal of the soap opera and the promise that in a year it would return to the grid. In 2022, there was no warning to the viewer.
marimar (in 1998) and The Rector’s Pupils (in 2007) are two other examples of reruns of telenovelas that went on the air and after a few days left the program, even before part of the public became aware of them.
Also in 2007, Record TV did the same thing with a rerun of These women. And, in the second half of 1983, it was Band’s turn to apply the tactic with Face to facealso in resubmission.
Television depends on the viewer’s habit of tuning in to a channel at a certain time, preferably knowing what he will find and what interests him. One program leads to the other, in a sequence that tends to favor the indexes due to the habit and the “heritage” of the audience (the concept of vertical grid), and day by day the same attraction, or a set of attractions, is maintained so that follow them at certain times (horizontal grid).
If someone starts following a soap opera at the risk that tomorrow it may no longer be on the air, why start? Emerald, will it end overnight? AND Beware the Angel, the soulless, Accomplices in a Rescue…? That’s what some SBT viewers are surely wondering – without it being the first time.
It is evident that the broadcaster has the right to take the measures it deems necessary in order to improve its audience performance, take advantage of the programs for which it has broadcasting rights, modify schedules, etc. But as long as the public that follows the station is not ignored when making these decisions. That the acronym SBT does not mean “Silvio Brincando de Televisão”.
The information and opinions expressed in this review are the sole responsibility of the author and may or may not reflect the opinion of this vehicle.
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