O SBT is committed to recovering the critical audience situation. The broadcaster intends to announce a series of new features in its schedule for 2024, including the launch of new programs, major signings, but regarding the broadcaster’s dramaturgy sector, the situation is uncertain.
+ ‘Abismo de Paixão’: where are the soap opera’s protagonists these days?
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According to information from columnist Flávio Ricco, from the R7 portal, The Childhood of Romeo and Julietthe current one, signed by Íris Abravanel, and which is the the only soap opera produced by Silvio Santos’ channel, it still does not have a defined replacement.
The plot, in fact, has the worst performance of a children’s serial since the genre was implemented in prime time in mid-2012, with the phenomenon of Carousel. The possibility of investment by the broadcaster for a second schedule of a new soap opera on SBTincluding, is completely out of the question.
The reason? For the reopening of a new lanesimultaneously with The Childhood of Romeo and Juliet, renovations would be necessary, and even the construction of studios. In this way, the possibility was not even raised by the house’s executives.
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