After fighting several disputes over the broadcasting rights of Brazil’s Cup and gives Liberatorsa TV Globo it’s the SBT returned to star in a new fight in recent weeks. This time the broadcasters are dueling for the final of Copa Sudamericana and Silvio Santos’ channel is ahead of the competition as the favorite broadcaster to broadcast the tournament.
Second Flávio Riccocolumnist for Portal R7the tournament has been disputed by rival broadcasters since last week, when the “Sao Paulo” qualified for the championship final.
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As Sul-Americana has not been broadcast on open TV since 2020, when Globo itself broke a US$60 million contract with Conmebol, the entity that organizes the championship, the tournament rights do not have any owner.
With one of the biggest teams in Brazil in the final of the championship, both SBT and Globo saw the opportunity to have a good financial return if they broadcast the grand final and opened negotiations with CONMEBOL.
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According to information from Notícias da TV, the tendency is for SBT to broadcast the final that will take place on October 1, which will be on a Saturday at 5 pm.
If the deal is confirmed, the exhibition of the tournament will be a kind of “revenge” of SBT against Globo, since in May of this year, Globo took the Copa Libertadores from the Silvio Santosby purchasing the broadcasting rights for around R$350 million.
SOUTH AMERICAN WILL BE ON SBT ONLY IN 2023
Coincidentally, after losing the dispute for Libertadores, SBT got the rights to Copa Sudamericanahowever, the new link with the CONMEBOL only valid for the next season, in 2023.
The exhibition of the championship final in 2022 can serve as a kind of warm-up for the novelty of Silvio Santos’ channel, which has been investing more and more in sports since 2020.