Manager at 25, director at 35 and CEO at 37. The experience of being such a young leader with a consistent rise in various sectors with unique challenges, did not lead the executive Denise Soares dos Santos to believe that I would have ready answers during the pandemic. Leading BP – Beneficência Portuguesa de São Paulo, in the health sector, required the transformation of the entire leadership of the hospital. “The pandemic was and is being the most intense challenge for leaders in the face of the unknown”, he said in an interview with Valor, for the CBN Professional podcast.
In addition to everything that covid-19 required in medical and emotional terms, managers had to be trained on two important fronts. “We had many discussions about how to deal with the general fear installed and how to deal with scarce resources”, says Santos. In addition, it was necessary to learn, and very quickly, to manage remotely. “The challenge for the leader has grown immensely”, he analyzes. The executive will share this experience from the last two and a half years, in terms of developing new skills and management challenges, as well as her learning over 13 years as BP CEO in a special class of the Master Class Executives of Value . Launching in September, the executive education course is developed by Valor in partnership with FGV.
Santos will take the special class of the first module of the course, called ‘Leadership of the Future’. Comprising two classes with teachers from FGVBesides the Master Class with Santos, the module will discuss the new role of whoever is in charge of companies, the fundamentals and positioning trends for the new CEO and what the manager – from average to high leadership – is not coherent to do.
Afterwards, students will have the opportunity to learn and share experiences in four other modules – with the participation of four leading executives and winners of the traditional ‘Executivo de Valor’ award.
Roberto Setubal (co-chairman of the board of Itaú Unibanco) will take the Master Class of the talent management, Walter Schalka (President of Suzano) about the ‘the leader’s role in the ESG agenda’, Tania Cosentino (Microsoft’s general manager in Brazil) about ‘the new models of work’ and Fabricio Bloisi (CEO of IFood), about ‘trends in the new digital economy’.
In the opening workshop of the course, called “How to combine value creation and purpose”, Carlos Britoformer CEO of ABInBev and Edu Lyra from the NGO, Gerando Falcões, will talk about the challenges of leaders of the future to build a more equitable economy, which has changed in recent years in the balance of pursuit between financial and social results and the importance of purpose for motivating talent today. In synchronous classes, FGV professors will give the theoretical foundations, but also practical cases, in preparation for the meeting of each Master Class.
O purpose of the entire course is to prepare those who already exercise, or want to reach a leadership position, for the dilemmas of current management, deeply impacted by the pandemic, and which requires a series of new skills to manage teams in increasingly complex scenarios. In the academic coordination is Maria José Tonelli, coordinator of the Center for Studies in People and Organizations (NEOP) at FGV EAESP. Stela Campos, editor of Carreira do Valor, is responsible for coordinating and curating content for the newspaper.
Among the FGV professors who will be in charge of the Master Classes with the executives along with journalists from Valor are Joana Story, associate professor at EAESP-FGV and Ph.D. from the University of Nebraska-Lincoln, Denize Dutra, guest professor and academic coordinator from the leadership program at FGV/IDE, Cláudia Yoshinaga, associate professor of finance at FGV EAESP and coordinator of the Center for Studies in Finance (FGVcef), Anderson de Souza Sant’Anna, associate professor at the Department of General Administration and Human Resources at FGV-EAESP and Paul Ferreira, professor of strategy and leadership at FGV EAESP.
The Master Class Executives of Value course will have 64 class hours, which are held over 12 weeks, starting on 9/28 and ending on 12/15. Classes will be online, 90% of the time with live broadcast, on Wednesdays and Thursdays, from 18:30 to 22:00. Individuals can register and buy the course on the website: Executivodevalor.valor.com.br.
There is a 15% discount for those who buy before 9/5. Companies that want to buy the course for their employees can get information on the website:executivedevalor.valor.com.br/empresas or contact us by e-mail:[email protected]
Selected articles from Valor Econômico, partner of Financial Intelligence