Youth Force is present at Expointer

Youth Force is present at Expointer
Youth Force is present at Expointer

never in 45 editions of Expointer, so many young people were present among exhibitors, breeders, farmers and visitors. Those who walked the streets of Parque de Exposições Assis Brasil during the nine days of the event, certainly noticed the coming and going of new generations and the interest of children in agribusiness. At the Family Agriculture Fair alone, young people were responsible for 95 of the 337 enterprises. On the tracks, it was common to see fathers and mothers celebrating great championships with teenagers and children. They also accompanied parents (and guided them) in the purchase of drones or smart livestock scales, for example.

“Today, you cannot do what previous generations have always done because technology revolutionizes everything, so this creates a new relationship, including between parents and children,” says Francisco Vila, international consultant and director of the Brazilian Rural Society (SRB), which spoke at the XVII NESpro Journey, during the event. “Farm management has gone from arm power to brain power, and brain power is the incorporation of a huge spectrum of technologies,” he exemplifies. With this need for constant updating, Villa points out that it is necessary to start the succession process earlier and more gradually. For the consultant, today, the property needs to be treated as a company and the successors as partners.

rural companies

This business vision was necessary for the evolution of Brazilian livestock farming, as Ana Doralina Alves Menezes, national manager of the Certified Angus Beef Program, says. “We are no longer farms and properties, but rural companies, and this is very important. This vision of a rural company is very broad, it’s not just who I’m going to hand over the baton to”, explains Ana. “I have to be productive, I have to think about quality, I have to produce results and I have to be sustainable”.

In Ana Doralina’s view, Expointer is also an opportunity for young people to get to know the countryside. “The event is for young people to take on this responsibility and learn how much this has evolved in the speed of information, at the tip of the cell phone, on a social network”, she comments. Young people, in the succession process, need to train and modernize production. “The moment you work the property as a business, you are already encouraging the approximation with the children”, says André Bordignon, analyst at the Brazilian Service of Support to Micro and Small Enterprises (Sebrae-RS).

To prevent young people from leaving the countryside, he says, it is necessary to show that they have a future within the rural property. “The main thing is to form a basis for that young person to see himself on the property in the future”, he emphasizes. According to the analyst, the young man will only stay on the property if he can see that he will have a financial return.

Veterinarian Stephany Martins Melo dos Santos (in the photo, behind the bull), 29 years old, owns Cabanha Floripana, in Urupema (SC), owner of the great champion Angus da 45th Expointer, Don Francisco TEI435. She is already reaping the rewards of a good family succession process. “Stephany is a veterinarian and I work in construction. So, in a way, I wanted to sort of direct her”, says Oreste Melo Júnior, Stephany’s father and founder, nine years ago, of Floripana. According to him, his daughter already takes care of all the documental part of the animals, the contact with the collaborators and team.

See too

With 3 thousand hectares, the cabin is dedicated to the creation of elite cattle. “I joined the Faculty of Veterinary Medicine to continue the project that is so grandiose. For me, it’s an extraordinary pride”, says Stephany. Another young owner is Leonardo Locatelli, 24, from Vinícola Vista Gaúcha, in the Celeiro region of the state, who has been present for 10 years at Expointer’s Family Agriculture Fair.

“With the help of equipment and a little more knowledge and study, you can improve that same traditional product, giving it a different touch”, says Locatelli. The company has existed for 23 years, and it has been managed by the young man for four years. He, however, believes that family succession is still a major barrier and the field has undergone profound changes in the way it works. “Today we need to be more active, always looking for new opportunities and being more attentive to the market”, explains Locatelli.


The article is in Portuguese

Tags: Youth Force present Expointer

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