The cost of medicines registered a drop of 1.94% in October, compared to the same period in 2022, as shown in the e-commerce Medicine Price Index (IPM-COM). In total, ten medicines belonging to different groups and sold in six pharmaceutical chains were monitored, operating through e-commerce.
For the first time in many months, all medicines showed a drop, according to the survey carried out by Precifica, a company focused on health solutions. pricing. Among the different groups evaluated, antihistamines had a record decrease of 36.32% – a rate greater than the general reduction in prices for the month.
Following this, nasal antiseptics fell by 25.94%, muscle relaxants by 13.55%, hormonal medications by 8.73%, anti-flu and cough suppressants by 5.58%, antiparasites by 4.82%, analgesics and antipyretics by 3 .52%, hypocholesterolemics, 2.41%, antiallergic and bronchodilators, 2.27%, and antidiabetics, 0.79% – with the latter recording the smallest drop.
According to the Broad National Consumer Price Index (IPCA), released by the Brazilian Institute of Geography and Statistics (IBGE) on October 26, the subgroup “pharmaceutical products” had a discrete increase of 0.02% in the Metropolitan Region of São Paulo. The difference is explained by the official index being based on a much larger number of items researched, in addition to including services such as health plan prices, for example. The indicators show that pharmacies and drugstores need attention and agility in adapting prices.
In the first two months of 2023, the costs of medicines sold to hospitals also fell, accumulating a drop of 4.96%.
“Definitely, to establish values and promotions with greater precision, pricing remain the best options for retailers. This technology has the ability to perform real-time monitoring and analyze both internal and external data. This allows for the suggestion of attractive prices for customers and profitable prices for pharmacies”, emphasizes the CEO of Precifica, Ricardo Ramos.
Image: Shutterstock
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