Research shows that half of Brazilians believe in lower prices on Black Friday | Economy

Published 15/11/2023 05:00

Brazilians have already adopted Black Friday, a traditional shopping date in the United States. A survey carried out by the TIM Ads platform, which maps consumption habits of the operator’s customer base, shows that practically all respondents (99%) know the date and, of these, 60% intend to make a purchase during the promotion period.

The survey, which interviewed around 184 thousand people from all over Brazil, with a predominantly young audience (76% up to 34 years old), still shows that the majority (23%) say they will spend between R$101 and R$500, followed by of those who will pay from R$500 to R$1 thousand (21%) and from R$1 thousand to R$2 thousand (19%). Only 10% will invest more than R$2,000 in purchases. Another 14% will spend less than R$100.

Regarding price drops, the survey showed that 49% believe that prices are lower during Black Friday. Saving money and stopping shopping for a while to take advantage of promotional values ​​is a behavior cited by 22%, the same percentage of those who stated that they take advantage of the date to purchase items that have been on their wish list for some time. Furthermore, 17% say they take the opportunity to buy Christmas gifts in advance for friends and family.

Clothes are at the top of the wish list of 23% of respondents, followed by household appliances (21%) and electronics (19%). The survey also wanted to know about preferred payment methods and PIX is the most cited by 37% of consumers, while credit cards should be used by 20%.