O YouTube Premium will see another price increase in some countries, including Argentina, Australia, Austria, Chile, Germany, Poland It is Türkiye. The price increase will take effect on November 1, 2023 and will affect individual, family, and student plans for YouTube Premium and YouTube Music Premium.
Existing subscribers in these countries will see their subscription price increase after the next billing cycle.
YouTube isn’t the only video streaming service raising its prices. Even Apple increased the price of Apple TV Plus, Apple News Plus, Apple Arcade and Apple One last month. It seems like most services are trying to raise prices to trick customers into subscribing to ad-supported plans where they make more money.
The news comes in the same week that YouTube also began going after users who use ad blockers on its platform. The company has implemented a new policy that will now start disabling video playback on YouTube after three videos if it detects that you are using an ad blocker. The company is now implementing this policy worldwide.
YouTube Premium’s price increase has been criticized by some users, who argue that the service is already expensive enough. Other users argue that the price increase is justified as YouTube Premium offers a number of benefits, such as the ability to watch videos ad-free, download videos for offline viewing, and play videos in the background.
YouTube still wants new Premium subscribers
The price increase for YouTube Premium is a trend that can be seen in other streaming services. This is because streaming companies are investing more in original content and need more revenue to cover these costs.
However, the price increase for YouTube Premium can also be seen as the company’s attempt to trick users into subscribing to ad-supported plans. This is because YouTube makes more money from ads than from subscriptions.
YouTube’s new policy against ad blockers is also seen by some as the company’s attempt to increase its ad revenue. However, the company argues that this policy is necessary to protect content creators, who make money from ads.