The BR Capital Group, which also has businesses in the consultancy and car rental segments, announced an initial investment of R$ 10 million in a business model focused on subscriptions to beauty salons in Fortaleza.
Already underway, operations are carried out under the Hair Club Brasil brand.
Subscriptions start at R$159 and reach R$299 per month, depending on the plan. Among the services available are brushing, hair treatment, manicure, pedicure, special washing and coloring. According to the company, the format is unprecedented in Ceará.
The basic plan entitles you to use brushing, treatment, washing and manicure services twice a month, while the advanced plan guarantees unlimited washing and allows brushing, treatment and manicure four times a month.
“The subscription is made online. The customer chooses the plan, downloads the application and registers. From there, they can schedule services through the application”, explains Bruno Souza, director of Grupo BR Capital.
The chain has two salons in operation (Dionísio Torres and Aldeota) and will open the third unit, in Praia do Futuro, in November. According to the executive, the plan is to open 7 more stores in the coming months.
The amount of R$ 10 million invested in the business is expected to grow according to the demand for the opening of new salons, according to Bruno Souza.
Is this content useful to you?