It is not new that personal coloring – or colorimetry – is on the rise. Since this Wednesday (5/24), however, the theme has reverberated on Twitter for a specific reason: a video of an image consultant explaining the differences in skin temperature using different fabrics, and the client supposedly confused by the explanations. .
On Twitter, the publication received more than 2.5 million views and 38,000 likes. “The woman like this: calm down now, do I have to like it or do I have to hate it?”, commented a user when sharing the video. “It seems when we go to the ophthalmologist and don’t know what to answer when he asks if the lens he put in has improved or worsened”, posted another, in response.
In an interview with PEGNthe client, Caroline Ferreira, who is a production engineer, explained the reasons behind her expression in the video and told how the service with the consultant Sylvia Fraquete, who works in São Paulo (SP), was.
Ferreira says that she has always been in the habit of watching colorimetry content on social networks, and that this made her create a lot of expectations for her first consulting session – which may have influenced her initial reaction to the experience. “At that first moment, I didn’t understand, because I had a lot of expectations, but it’s a process. Gradually, she explained and placed the fabrics. I began to understand the logic of coloring, ”she says.
She adds that, therefore, she had the expression of someone who really did not understand anything. “When Sylvia started ironing the fabrics, I didn’t see my face lightening. I didn’t see that change that I used to see on the internet. She ironed the fabric and noticed the difference, but I didn’t. I got confused and didn’t understand anything, it was a little funny. This was the first time I went, so I wasn’t aware of anything, I didn’t have any cartel preference. But afterwards it was easier to see the difference, especially in the contrast issue”, he commented.
Fraquete explains that normally the beginning of the service is more confusing, but that she tries to explain in as much detail as possible. Gradually, according to her, the client is already able to identify the fabric that does not fit well.
“The video that went viral was the beginning of our consultancy, but soon after, in a second video, she doesn’t stop giving hints. Because at that moment she could already understand how the process works”, points out the image consultant.
Now, Ferreira says he has come to understand more about the colorimetry process and has finally discovered that his color chart is dark winter. “After we arrived at my color palette, we also defined the one for lipstick, hair color and jewelry – which, in my case, are the ones in silver. In the end, I left with my color chart, ”he says.
Tags: Video client personal coloring session viral users point confusion hate Management--