Samsung’s history with Google Assistant is relatively recent. It started in November 2020 and integrated the catalog with Bixby, native to Samsung, and Amazon’s Alexa.
The last two will continue to integrate television apps, but the partnership with Google comes to an end. From March 1st, the company confirmed that Google Assistant will no longer be available on its smart TVs.
Therefore, February is the last month that Google’s virtual assistant will be available. Now, according to Samsung’s justification on its website, the end of support is not due to a South Korean initiative nor a request from big tech, but due to a change in Google’s internal policy.
It recently removed nearly two dozen Assistant features from phones and smart speakers that the company said weren’t used regularly. The company also decided to end Google Assistant Driving Mode, which offers voice commands and large icons while driving in the car, by the end of this month.
The intention behind this is to increasingly integrate the assistant’s technology with its artificial intelligence, Bard — including with a new name. At the beginning of the year, for example, Google removed 17 underused features from the assistant on Android, which indicates implicit obsolescence to the detriment of the company’s new investment front.
It is worth noting that both Bixby and Alexa continue to be supported on Samsung smart TVs.
And you, what did you think of the change in smart TVs? Do you usually use Google Assistant as the main virtual assistant on your devices? Tell us in the comments below!