owners of the James Bond brand “were against” games

owners of the James Bond brand “were against” games
owners of the James Bond brand “were against” games
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Hitman developers IO Interactive are working on a James Bond game, the highly anticipated Project 007, and obviously this seems like a perfect mix for anyone who likes games. But for the owners of the world’s most famous secret agent brand, not so much.

Eon Productions, which owns the rights to Bond, was not that interested in a new game. According to a recent interview with Edge Magazine (via Games Radar), IO owners Hakan Abrak and Christian Elverdam had to convince businesspeople that the idea was a good one.

“Our impression was clearly that they weren’t looking for a game, and I think it’s fair to say that they may not have been very happy with some of the more recent games,” Abrak said.

The truth is one: after GoldenEye on the Nintendo 64, no other game with 007 as the protagonist had a major impact. But now it looks like everything will be very different. According to Elverdam, the focus on espionage and not pure violence was one of the points that pleased and helped the agreement.

Project 007 will be “more Daniel Craig than Roger Moore”

In the same interview, it was revealed that the definitive spy game will be more Daniel Craig than Roger Moore and much more linear than Hitman. Click here to find out more about this review.

The article is in Portuguese

Tags: owners James Bond brand games

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