Warner Bros. presented its most recent financial report and David Zaslav, the company’s executive director, gave great praise to the video games division and spoke of reinforcing efforts to transform its games into services, on which you spend more money in the long term.
Describing the video games unit as “incredibly profitable”, Zaslav told investors that Warner’s 11 studios are world-class and develop unique games, important as younger generations prefer to spend their time gaming rather than going to the cinema, watch TV or listen to music.
Games can make a big difference for Warner and create great opportunities for economic growth. Hogwarts Legacy was, unsurprisingly, presented as an example and in addition to the results achieved with the game’s sales, Zaslav says they felt a very positive impact on the entire Harry Potter property thanks to the video game.
“We believe that games are a fundamental and very valuable asset for the company, with great potential for growth,” said Zaslav.
However, despite highlighting that they will invest more money in game development, this also means reinforcing the focus on games that generate greater revenue in the long term.
“Our focus is on transforming our biggest console and PC series based on three-four year release schedules, to include more gameplay with extensions across services, cross-platform and free to play with the goal of having more players enjoy spend more time on more platforms.”
“In short, what we want is to increase interaction and monetization of longer cycles and at higher levels. We have specific capabilities. We are currently below scale and see a significant opportunity to generate greater post-purchase revenue.”
This probably confirms that the postponement of Suicide Squad in no way served to change the service design and all the elements that encourage spending more money post-purchase, as it perfectly fits what the parent company is looking for.