Band achieves historic number weeks after securing renewal with Formula 1

Band agrees new trading partner for Formula 1 after renewal until 2025 (Image: Reproduction / Band)

THE band came back with everything formula 1. After the traditional stop of the teams in August, the São Paulo channel returned with the transmissions of the category and breaking secured a new commercial partner.

The Saad family broadcaster closed with Lenovo, international sponsor of Formula 1. The technology company has signed with Band for the 14th round of 22 this year. Under the agreement, the brand won its place among the channel’s sponsors until the end of the season.

Over the last two years, the broadcaster won six sponsors, seven with the arrival of Lenovo: Claro, Heineken, Ipiranga, Renault, Santander and Philco, the last one as owner of the top 5 seconds.

Band and Lenovo celebrate partnership for Formula 1 transmissions

“This success with the brands is due not only to the ratings, but mainly to the transformation made by the broadcaster in the content of the transmissions, delivering a product on a new level, even more valued”commented Cris Moreira, director of Band.

“Lenovo’s cutting-edge technology is present in the competition’s operations, offering the highest level of racing and entertainment to its fan base around the world”quoted Bárbara Toscano, Lenovo’s marketing director.

Lenovo’s debut in the broadcast of Formula 1 in Brazil took place last Sunday (28), during the Belgian GP, ​​a race won by Max Verstappen, from Red Bull Racing. For this weekend, another race, at the pilot’s house, in Zandvoort, Holland.

Click here and press the button “ Follow” for you to be the first to receive the latest information on this subject on your mobile!

It is worth remembering that the Band renewed with Liberty Media, holder of the commercial rights of Formula 1, until 2025.

Paulo Carvalho

Paulo Carvalho

Paulo Carvalho He has been following the TV world since 2009. Trained broadcaster and journalist by profession, he has been writing for websites for five years. It’s in the RD1 as a reporter. It can be found on social media at @pcsilvaTV or by email [email protected].

The article is in Portuguese

Tags: Band achieves historic number weeks securing renewal Formula

PREV McLaughlin dominates and wins Portland GP. Power is 2nd and approaching bi – Indy News
NEXT In the past, Mercedes wouldn’t go wrong with Hamilton in any way