Lucas Paquetá cost 60 million euros (R$ 306.9 million), a record amount in the history of West Ham. Left-back Emerson Palmieri left for 12 million euros (R$ 61.4 million). Gianluca Scamacca, Nayef Aguerd, Maxwell Cornet, Thilo Kehrer, Flynn Downes and goalkeeper Alphonse Areola also arrived.
Used to being in the middle of the Premier League table (it was seventh in the last edition), West Ham reaches the last day of the European transfer window as the third club that has invested the most in reinforcements for the 2022/23 season.
The London team spent 199 million euros (about R$ 1 billion) to improve the squad delivered to the hands of coach David Moyes. In the entire world, only Chelsea and Manchester United have put more money into new players in this edition of Mercado da Bola.
Real Madrid, Barcelona, Paris Saint-Germain, Manchester City, Liverpool, Bayern Munich, Juventus and none of the other giants used to fighting on the top shelf of world football have invested more than this club led by a tycoon who made his fortune in the field. of adult entertainment.
The Welshman David Sullivan, majority shareholder and one of the members of the duo that has shared the presidency of West Ham since 2010, gained fame in the British market during the 1970s producing the most varied erotic and pornographic materials.
His first initiative was to sell softcore photos of sexual intercourse (those that don’t show the acts explicitly). Afterwards, he expanded his business to female nudity magazines, sex shops and porn movies.
At the height of his career, Sullivan owned 50% of the UK adult magazine market. It was also at this time that he produced a film in the series “Emanuelle”, a classic of erotic cinema, which was popularized in Brazil by the “Cine Privê” section of the Band.
In 1982, he was jailed for 71 days for financial gain from exploiting the work of call girls.
“I made a lot of people happy. If I were a gun or a cigarette manufacturer, and my products killed millions of my customers, I would have a little doubt if I was doing the right thing. I was a freedom activist. I believe in the rights of adults make their own decisions,” the West Ham owner said of his past in the sex industry.
Sullivan moved away from this market in the 1980s, when he decided to enter the field of specialized journalism and bought the tabloids “Daily Sport” and “Sunday Sport”. In 1993, he acquired his first football team, Birmingham City, currently in the English second division.
With an estimated fortune of more than 1.2 billion pounds (R$ 7.2 billion), the mogul remained in the management of the club until 2007. Three years later, he returned to the sporting business when he took control of West Ham.
Even though he no longer works in adult entertainment, Sullivan hasn’t completely withdrawn from that world. Earlier this year, he named former porn star Eve Vorley (now known by her real name Emma Benton-Hugues), his wife, to the London team’s board.
Paquetá and Emerson (who chose to play for the Italian national team) are the only players in West Ham’s current squad who were born in Brazil. In the past, the club already had midfielders Bernardo Rosa and Felipe Anderson, in addition to forwards Nenê, Wellington Paulista and Ilan.