Owner of Cimed announces breakup of sponsorship with Palmeiras and explains the reasons

Owner of Cimed announces breakup of sponsorship with Palmeiras and explains the reasons
Owner of Cimed announces breakup of sponsorship with Palmeiras and explains the reasons
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By Eduardo Luiz
02/02/2024, 6:55 pm

(Photo: Fabio Menotti/Palmeiras)

One year in advance, Cimed’s partnership with Palmeiras came to an end. Via InstagramJoão Adibe, owner of the pharmaceutical industry, announced the breach of the contract and explained the reasons.

“Our contract has come to an end, but my passion for Palmeiras will always be the same. At this point we decided to redirect our resources to other initiatives more aligned with the business. We will continue with our commitment to sport and with immense respect and gratitude for the entire Palmeiras family – a partnership marked by achievements. Thank you and Avanti Palestra!”, published the executive.

The agreement between Palmeiras and Cimed was announced in September 2022 and should run until the end of 2024. The company’s brand was printed on the sleeves of the shirts of the women’s and youth teams, on backdrops at the Academy, at Allianz Parque, and on social media. For just over 1 year of partnership, Cimed paid R$3 million to Verdão.

Along with the text, João Adibe, who is a declared Palmeirense, published a video. Watch below:

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The article is in Portuguese

Tags: Owner Cimed announces breakup sponsorship Palmeiras explains reasons

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