The world of Formula 1 is impressed by the news of the departure of Lewis Hamilton from Mercedes to Ferrari. With a deal worth around 100 million dollars, the seven-time champion will leave the Silver Arrow and join the winningest team in the history of the category. A band celebrates the news.
For the São Paulo channel, the change in Lewis Hamilton’s career will serve as a major audience draw next year, the last with an exclusive contract in the country. The management hopes to reap good results due to the solo broadcast of the historic season.
Band bets big on Hamilton at Ferrari in 2025
At the same time, Band hopes to show its relevance in the national market and convince Liberty Media to renew the contract. The problem is that last season was not the best in terms of audience ratings and repercussion on networks, which were lower compared to 2022 and 2021.
This year, the media outlet hopes to reverse the situation. Formula 1 will feature 24 races throughout the season, the biggest in history, and with Max Verstappen, from Red Bull, Charles Leclerc, from FerrariHamilton, from Mercedes, and Lando Norris, from McLaren, in the title fight.
Jokes aside, the public on social media hopes that, in addition to a big dispute in 2025, with Hamilton at Ferrari, the Band will be able to broadcast races with Galvão Bueno in the narration. Currently, the work is in the hands of Sergio Maurício.