Monegasque driver Charles Leclerc, in his sixth season in Formula 1, faces challenges on the tracks, but outside of them he is consolidating himself as a social media idol. At the age of 25, Leclerc already has 11 million followers on Instagram and has his image associated with big brands. In addition, the Ferrari driver ventures into the world of music and draws fans’ sighs with his beauty and charisma.
This weekend, at the Monaco Grand Prix, Leclerc will have a new opportunity to show his talent and regain his confidence. He is the protagonist of eight of the last 12 publications by Ferrari on Instagram. However, in the 2023 season, the pilot has faced difficulties, being more seen as a scooter passenger after accidents on the tracks. Leclerc faces problems not only in races, but also in free and qualifying.
At the Monaco circuit, with little space and wide F1 cars, it will be a huge challenge for him to stay away from accidents. His best position at the Monaco Grand Prix was fourth last year in a race he could have won had it not been for Ferrari’s missteps in strategy. Another difficulty for the pilot is converting pole positions into victories. Leclerc set the fastest lap in qualifying 19 times, but only took the top spot on the podium five times.
Ferrari is also facing failures, and in the 2023 season, the team is behind the Red Bulls and disputing positions with Aston Martin and Mercedes. With Ferrari facing a title drought, Leclerc and teammate Carlos Sainz Jr. are used as poster children to attract and engage fans. In addition to being a talented driver, Leclerc leverages his fame to explore other passions, such as music. A month ago, he released AUS23, a piano composition that already has over 650,000 views on YouTube. After the Miami Grand Prix, he added MIA23 to his repertoire, which has since been heard 148,000 times.
The pilot’s popularity also has its setbacks. Leclerc recently appealed to fans to respect his privacy and not show up at his home in Monaco. He promised to stop for everyone on the streets or on the tracks, but asked not to cross the boundaries of his personal life.
Tags: Charles Leclerc success networks challenges Formula musical talent Sports