The iconic yellow helmet of Ayrton Senna served as inspiration for the making of a hot air balloon that will honor the three-time Brazilian champion of formula 1 around the world starting this month. A flight at the Festival Internacional Del Globo, in Mexico, one of the main events of the ballooning in Latin America, will be held in November.
The balloon is 27 meters high and 18.8 meters wide, and has a volume of 3,000 m3. Named SS-SENNA30, the balloon was designed by Rodrigo Silva, manager of Aeromagic Balloons, and balloon pilot Ricardo de Almeida. The creators of the project intend to also make presentations in Brazil to honor the pilot.
“Senna is not just an athlete who has represented us for so many years. He is a true example of a human being, who left a huge legacy for our country, which is the Ayrton Senna Institute. For all that, we, as fans, decided to carry out this tribute. Our desire is to spread the Senna surname even more around the world”, says Rodrigo.
The SS-SENNA30 holds up to four people for captive flight, one pilot and three visitors. The balloon is licensed by Senna Brands, a company created by the family of Ayrton Senna to manage and maximize the assets of the brands related to the three-time world champion. A slice of the revenue obtained is destined to support the educational programs of the Instituto Ayrton Senna.
“Ayrton Senna’s helmet is a source of inspiration for several special tributes around the world, but in a balloon over 18 meters wide I believe it’s the first time. We really like the idea because this type of action shows how Ayrton’s legacy is still present in these 28 years. Ricardo and Rodrigo will allow many people to see this special tribute around the world”, says Paola Santilli, Head of Marketing Senna Brands.
The practice of ballooning is widespread abroad as a form of tourism. There is no age restriction to fly, but a course is required for those who want to fly, just like any other aircraft. Each balloon has a prefix and the suggested travel time is 1h30.
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To take off, you need a basket, a globe, fuel and a blowtorch to dose the flames that make the balloon take off. It is keeping the globe warm in its inner part that causes equilibrium with the air and makes the balloon rise. The action is explained by buoyancy, one of the most famous laws of British physicist Isaac Newton.