Apple Vision Pro debuts starting at R$17,000 in the United States


Virtual reality glasses have been on the market for a long time. This equipment that allows the user to be transported to virtual environments in which the movement of the body interacts with the environment is used in games and even in industry. Now Apple has entered the segment with the Vision Pro.


The equipment has just debuted on the North American market for US$3,499 (R$17,377). This is a steep price even by the apple brand’s standards. But Apple justifies the price by stating that the Vision Pro is a space computer and not just another accessory.

How does Apple Vision Pro work?

In practice, the equipment does not depend on another device that transmits the content to the display in front of the eyes. Vision Pro runs several applications that are accessed by the eyes, as if it were the mouse arrow.

Apple Vision Pro fits like other virtual reality glasses

It is able to know where the eyeball is directing its gaze and the command to perform a touch from one finger to the other, as if it were a notebook trackpad or a cell phone screen.

The interaction takes place before the eyes, but with a view of the real environment. In other words, the user is not isolated from the world. This means you can browse through a photo album, enlarge the image by looking at the corner of the screen and tapping your fingers to drag.

User can watch programs, manipulate applications as if they were in front of a screen, but wearing the device

In other words, everything we learned to do with the smartphone screen is now possible to do with our eyes and fingertips, without additional items such as joysticks, like Meta Quest 3, from Meta. The only cable on the Vision Pro is the one that connects to the battery. It needs to go in the user’s pocket.


Vision Quest arrives with 200 applications that promise to elevate the application beyond games and augmented reality interactions. It promises to work like a computer, without the need for a desk. However, Google apps such as YouTube are not part of the initial content package, only apps certified in the App Store. The rival has not yet developed versions of its apps for the device.

Netflix and Spotify also followed the same path and did not provide editions capable of obeying the Vision Pro’s commands. Here, there is no release date yet, but if it were released today it would cost around R$ 35 thousand, when we compare the values of the iPhone practiced here and in the USA. Will it survive, or will it be short-lived like Google Glass was?


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