BBB 24 rubbish causes Globoplay to take audience away from Netflix and Amazon Prime

BBB 24 rubbish causes Globoplay to take audience away from Netflix and Amazon Prime
BBB 24 rubbish causes Globoplay to take audience away from Netflix and Amazon Prime
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Written in MEDIA he 2/2/2024 · 08:53 am

BBB 24, the biggest trash in the world Brazilian TVmade the audience of Globoplay, the streaming service of Globerose to the point of stealing public from Amazon Prime Video and also Netflix, which is still the leader.

The phenomenon of reality it’s curious. On open TV, the audience lags, but it is the champion of engagement on social media, especially on X, formerly Twitter, and now also among on-demand platforms.

According to Kantar Ibope, compared to last year’s BBB 23, Globoplay’s audience increased by 45% with the current edition.

The survey, obtained exclusively by f5, was carried out between the 8th and 24th of January. During the period, the first 20 days of the confinement attraction took place and also events such as the influencer’s withdrawal Vanessa Lopes.

In the same period, Netflix and Amazon showed a drop compared to 2023. Netflix, ranked first among streaming services, fell 7% in the platform’s share of the audience pie.

Amazon, which is in third place, behind Globoplay, saw a 9% drop in streaming participation during the reality show period.

cable TV

Already in MultishowGlobo’s variety channel that provides complementary coverage to open TV, BBB is also doing well.

More than 12.5 million people have already watched BBB 24 in the live post-program version on TV Globo, around 11:30 pm, taking the channel to the leadership of pay TV with peaks of up to 5 points in the pay TV PNT. Each point is equivalent to 175 thousand individuals.

The program A Elimination, presented by ex-BBB Ana Clara Lima on Multishow’s Wednesday nights, also grew by around 27% compared to 2023, reaching more than 1.5 million people so far.

The article is in Portuguese

Tags: BBB rubbish Globoplay audience Netflix Amazon Prime

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