Moto G: Motorola’s most popular franchise reaches 200 million cell phones sold

Motorola announced, this Thursday (09), that the Moto G franchise reached the milestone of 200 million cell phones sold worldwide. In total, the family of intermediate devices had 12 lines and practically created the range of intermediate smartphones on the market.

At an event held at Motorola’s Jaguariúna (SP) factory, the brand’s executives celebrated the significant number. They said that the devices helped the company to consolidate itself among the main ones in the cell phone sector.

“Motorola is the third largest company in North America and second largest in Latin America and Brazil. On the national scene, we have a 31% market share [fatia de mercado]. All of this is a source of great pride for us”, argued Rodrigo Vidigal, president of Motorola Brasil.

The Moto G line is a success story, according to Motorola (Image: Carlos Palmeira/TecMundo)

José Cardoso, vice-president and general manager for Latin America, pointed out that the The aim of Moto G products was and continues to be to democratize people’s access to the best technologies.

“The first Moto G was a cell phone with a very competitive price and which still had cutting-edge features”, he highlighted.

10 years of Moto G

And the milestone of 200 million units sold for the Moto G is announced just a few days before a special date. Almost ten years ago, the first cell phone from the Moto G franchise was launched in Brazil.

The smartphone was launched for prices starting at R$650, with versions with 8 GB or 16 GB of internal storage, 4.5 inches (which at the time was the same size as the Moto X, a more premium line), 1 GB of RAM and 3G connection. Among the differences, the first generation Moto G also had rear covers in different colors that could be exchanged.

An infographic prepared by Motorola lists all 12 devices in the Moto G familyits release years and main features:

The 12 devices in the Moto G family (Image: Disclosure/Motorola)

Moto G will be a reference for success

Motorola executives argued that the history of the Moto G will serve as a successful reference for premium models (Razr and Edge). The company even aims to become the largest seller of cell phones in Brazil (a place currently occupied by Samsung).

To achieve this position, Motorola is betting on innovations such as Moto AI. It is an Artificial Intelligence personal assistant that, unlike other systems, does not operate in the cloud. The functionality is native to the devices and can be used even if there is no internet.

The 1st generation Moto G cost just R$650 (Image: Carlos Palmeira/TecMundo)

In addition to tasks such as summarizing texts, Moto AI can transform photos into themes and wallpapers, improve images and even block sensitive information in screenshots.

“We have not set a date [para alcançar o primeiro lugar], but we are definitely working towards it and we have a growth plan. And I would say that we have never been so prepared for this”, argued José Cardoso.