John Janick, CEO of Interscope, gives an interview to HITS Daily Double and talks about the viral effect of “Bloody Mary”

John Janick, CEO of Interscope, gives an interview to HITS Daily Double and talks about the viral effect of “Bloody Mary”
John Janick, CEO of Interscope, gives an interview to HITS Daily Double and talks about the viral effect of “Bloody Mary”
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In a recent publication, the HITS Daily Double released an interview given by John JanickCEO of Interscoperecord label Lady Gaga.

In the interview in question, the professional was asked about various things related to the music industry, and during two answers he talked about the track Bloody Mary and the viral in TikTok with the scene “Wandinha” from the Netflix.

Check out what the professional said:

When answering one of the interview questions, John used the viral Gaga as an example and talked about the relationship with the platform Netflix:

“[…] Sometimes the connection is more indirect, as with ‘Bloody Mary‘ by Gaga becoming successful on TikTok thanks to ‘Wandinha’. Because we have the relationship with Netflix, we were able to get them to move quickly to use the song in their trailers and promotional materials, and we collaborated on product launches.

We are attentive to everything that happens to the artist. We work together with the artist and his manager and ensure that everything works correctly: your D2C [formato de venda ‘direto ao consumidor’]his brand deals, his tours and everything else, with music always at the center.”

In a new question, this time involving the platform TikTokthe CEO continued talking about the viral Gaga:

What opportunity do short video social platforms present?

We try to embrace platforms that are driven by a passionate audience, and, again, we always think about what the artist’s core creative mission is and how to approach it in the right way. For example, with Gaga and ‘Bloody Mary‘ on TikTok, it was an opportunity to pay attention to a song that was released a long time ago. And working side by side with his manager, Bobby Campbell, we capitalized on that, took the song to radio, did promotional items, did other creative marketing, and [‘Bloody Mary‘] it went from a track on an album to becoming a larger song in their catalogue.”

At one point, answering another question, this time about films, the professional mentioned A Star Is Bornlong in which Gaga acts as protagonist:

“[…] And, of course, we continue to have great success in the area of ​​film soundtracks, with series such as ‘The Hunger Games’, ‘Black Panther’, ‘James Bond’, ‘A Star Is Born’ and many others.”

@ladygaga BLOODY WEDNESDAY fyp ♬ original sound – heyy

Follow all the news about Lady Gaga on our social networks: Facebook, Twitter and Instagram.

Source

Translation by David Luis


The article is in Portuguese

Tags: John Janick CEO Interscope interview HITS Daily Double talks viral effect Bloody Mary

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