At 11:59 pm on Tuesday (20), thousands of people were on duty in front of the computer on their cell phones waiting for the sales of the LollaPaloza festival, which only takes place in March 2023. are distributed over the three days of shows.
That’s why, months before, speculation about who is going to the festival has already begun. The fact is that there is still no confirmed artist. What there is is an intense desire to be part of Lolla, which makes thousands of people virtually jostle for the ticket to watch who knows what. It must be good, huh, but what if it’s not a big deal?
An acquaintance claimed that at midnight and one on Wednesday (21), exactly 60 seconds after sales opened, she was number 23,000 or so on the list. And, of course, for the two tens of thousands of people who were in front of her, it was not enough to get tickets for the trifle of R$ 1,200 reais. It was necessary to post. “If I go to Lolla, but I don’t post that I’m going to Lolla, will it configure that I went to Lolla, when in fact I go?” — Jeez.
If you go, post before you go
The frenzy of posting what went on in places — especially at cathartic events like big three-day music parties — generates that anxiety. Just imagine when March 2023 arrives and you, without tickets, bored, will have to deal with the feed full of people posting what they are (are they really?) living? And the next day again and the next day again?
Recently, the same behavior was seen at Rock In Rio, in Rio de Janeiro, and at the Coala Festival, in São Paulo, both in September. Social networks were divided between those who were there and those who were outside looking for tickets to be there. The event days passed as people became more distressed by the fear that they were missing out on something really cool — or that they couldn’t post something really cool.
This columnist watched the Gil family show at RIR, via Multishow, lying under the covers, listening to a little rain that hit the window, aware that she had made the right decision. In the case of Coala, the crowd’s overposting was different: it was Saturday 11pm and I was buying a ticket for the sixth lot, which obviously cost six times the initial price, just to see Bethânia sing. Saw. It worked. I even made some stories afterwards. I don’t know how the gods punish those who live an experience like this without sharing it with their followers, right?
Lolla’s website warns: get ready for a historic issue. We already know what’s coming. People saying it was with the hashtag eufui , people with crazy hairstyles and festival makeup in color photos, people posting stage and crowd, people saying they’re not old enough to go to a festival at 20 (and going), people complaining that the south zone of São Paulo is far away, people looking for tickets to pay six times more, people depressed because life seems boring when everyone, except you, is in the same catharsis and people who go to see Multishow, having a good cup of tea and posting that you made the right choice.
It remains to be seen what unhealthy place on social media you will want to put yourself in the three days of the end of March next year. If it’s inside the Interlagos Circuit, where the event takes place, it’s good to hurry.
But wait: will Pearl Jam play this time?
You can see me complain about other things too on Instagram.