One live on strategic planning takes place this Thursday night (1). The broadcast is promoted by Sebrae-PR and by the cooperative viacredi. The start will be at 19:00.
The conversation will be attended by:
- Andrea Doris, Strategic Planning Specialist
- Carlos Alexandre Kohls, relationship and business manager at Viacredi’s service center in Pinhais
- Amberson Bezerra da Silva, state coordinator for access to financial services at Sebrae-PR
“Strategic planning is fundamental, as it brings the company’s positioning in the market, for whom and why it operates”, explains Carlos Alexandre Kohls.
The manager also emphasizes that strategic planning leaves the clearer entrepreneur journey. Thus, the execution of actions can be directed according to the plan, increasing focus and reverting to results.
“The first step is to identify the reason for the company’s existence, its mission and vision, what are the plans for the future in the short, medium or long term. For this we can use some tools such as SWOT Analysis, which checks strengths, weaknesses, challenges and opportunities; Smart objectives, which analyzes current challenges or more elaborate plans, with guidelines, tactics and operational plans”, he says.
The live on strategic planning will be broadcast through the system channel Ailos at the YouTube.