Government investigates sports betting companies operating in Bahia and other states

Government investigates sports betting companies operating in Bahia and other states
Government investigates sports betting companies operating in Bahia and other states

Vitória and Bahia have contracts with betting companies

The Federal Government has initiated an investigation into sports betting companies in Brazil. The National Consumer Secretariat (Senacon), an agency linked to the Ministry of Justice, requested copies of the companies’ contracts with football clubs and federations in the country.

Among those mentioned is the Bahia Football Federation, which sold the naming rights of the Bahia Championship to the company 1XBET. Federations of Rio de Janeiro, São Paulo, Goiás, Mato Grosso do Sul, Alagoas, Ceará, Paraíba, Pernambuco, Rio Grande do Norte and Sergipe were also mentioned.

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Also in Bahia, Vitória and Bahia also have contracts with betting companies. Rubro-Negro is sponsored by Betnacional. Tricolor is sponsored by Casa de Apostas.

“The clubs and betting companies are commercial partners, but it goes beyond that in terms of activations. We have a population passionate about the sport and a promising market. Bahia, for example, is a massive team, with a fan base that breathes the day to day of the club. In addition to the exposure on the uniform, we seek to generate experiences and be close to the fans”, said the marketing director of Casa de Apostas, Hans Scheiler, to the Metrópoles portal.

Sports betting was legalized in Brazil in 2018, with Law 13,756/2018. However, the practice has not yet been regularized.

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The article is in Portuguese

Brazil

Tags: Government investigates sports betting companies operating Bahia states

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