Amazon Network completes 50 years of history marked by pioneering and integration | amazon

Amazon Network completes 50 years of history marked by pioneering and integration | amazon
Amazon Network completes 50 years of history marked by pioneering and integration | amazon

In addition to the TV stations present in the states of Acre, amazon, amapá, Rondônia and Roraimathe network is formed by other media, such as g1, geCBN Amazon and Amazon Portal.

The history of the company, effectively founded in 1972, began in the 60’s, when the entrepreneur Joaquim Margaridoand lawyers by training and journalists by passion Philippe Daou and Milton Cordeiro decided to open an advertising agency. Modest, “Amazonas Publicidade” occupied two rooms in a building on Avenida Eduardo Ribeiro, in downtown Manaus.

Over time, the company gained muscle and recognition. It was then that the young people turned the company into Radio TV do Amazonas LTDA. Soon, participation in the competition of the Ministry of Communications resulted in the installation of a TV station in Manaus, channel 5.

2 of 4 Joaquim Margarido (left), Phelippe Daou and Milton Cordeiro, founders of Rede Amazônica, in an image from September 2013 — Photo: Reproduction / Rede Amazônica

Joaquim Margarido (left), Phelippe Daou and Milton Cordeiro, founders of Rede Amazônica, in an image from September 2013 — Photo: Reproduction / Rede Amazônica

The station’s first headquarters was built on Avenida Carvalho Leal, in the Cachoeirinha neighborhood, in the South Zone of Manaus; while the transmission park was installed on Avenida André Araújo, Aleixo, in the Center-South Zone of the capital – where the group remains headquartered to this day. At the time, equipment was imported from the United States to transmit color images. Local labor was also hired.

“We started with color 40 years ago and it was the most modern system there was at the time. Today, we have a digital signal that is completely different from what had been practiced and we had to buy new equipment. At the beginning, there was a period of uncertainty, but our mission is uninterrupted and permanent to show the small population of this immense forest to the world”, said then-President Phelippe Daou, in an interview held in 2012.

The three founders – Joaquim Margarido, Milton Cordeiro and Phelippe Daou – passed away in 2016. Currently, the group’s CEO is businessman Phelippe Daou Júnior.

From color streaming to TV in the palm of your hand

Right after its inauguration, Rede Amazônica was already a pioneer in becoming the first broadcaster to project a color television signal. It was unprecedented in the entire national territory and occurred when broadcasters in large centers still broadcast images in black and white.

The founding trio’s great challenge was to promote the Amazon and reduce the distances between the riverside people who live from fishing in the most remote areas of the Amazon to the other regions of the country.

In 1986, another big step was taken, with the affiliation to the Rede Globo.

From its headquarters in Manaus, the group expanded to the states of Rondônia, Acre, Roraima and Amapá. It also reached the interior of the states, in addition to being present in Brasília.

3 of 4 Broadcaster Rede Amazônica — Photo: Reproduction/Rede Amazônica

Broadcaster Rede Amazônica — Photo: Reproduction/Rede Amazônica

In 2009, the 37th anniversary of TV Amazonas was marked by the inauguration of the digital channel. Tapes and telex were replaced by cameras and digital islands, revolutionizing the way in which the public was connected to programming on the Amazon Network.

In recent years, with the arrival of the streaming platform Globoplay and the expansion of g1the Amazon public now has access to Rede Amazônica programming on their cell phone, at any time.

In addition to viewing the broadcaster’s programs in real time, viewers can view and review programs from Rede Amazônica and TV Globo.

Always keeping in tune with the news that are emerging, the group’s journalism and the way of presenting the news has undergone many transformations over the years.

For a long time, the anchors presented the station’s TV news all seated, which changed from the beginning of the 2010s, when the presenters started to stand and move around the studio.

4 of 4 Breno Cabral and Larissa Santiago debuted a new scenario for Rede Amazônica. — Photo: Amazon Network.

Breno Cabral and Larissa Santiago debuted a new scenario for Rede Amazônica. — Photo: Amazon Network.

The scenario also underwent successive changes. This week, a new studio, where the news programs Bom dia Amazônia and Jornal do Amazonas 1st and 2nd editions are presented, was presented to the public.

More modern and interactive, the panoramic glass studio has the amazonian capital as a backdrop.

Located at the broadcaster’s headquarters, the scenario relies on the colors of the sky to naturally compose the visual identity of each newscast: from early in the morning, with Bom dia Amazônia, to the end of the day, with JAM 2. The studio also has two screens for interaction with reporters, interviewees and viewers.

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The article is in Portuguese

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