Falling interest rates make the developer invest R$270 million in launches in the North and West zones

Falling interest rates make the developer invest R$270 million in launches in the North and West zones
Falling interest rates make the developer invest R$270 million in launches in the North and West zones
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Enterprise project launched by Avanço in 2023 / Disclosure

With an expected launch of R$270 million in residential developments in the areas North It is West do Rio, the developer Advance Real Estate Achievements started prospecting for land in South Zonefor the first time.

With the drop in interest rates, the company doubled its investment in launches between 2023 and this year, according to the developer CEO, Sanderson Fernandeswhose family has been operating in the sector for three generations.

“Last year started very slowly, with interest rates skyrocketing. That’s why we launched a launch, on the edge of Barra da Tijuca beach (Signature Praia do Pepê, with a General Sales Value of R$130 million), closer to the end of the year. 2024 begins with another perspective”, said the executive, according to the newspaper The globe.

For the West Zone, the firm has two projects. The first is a subdivision in Recreio dos Bandeirantes, with 165 lots and PSV of approximately R$100 million. The project, which is scheduled to launch in the second quarter of this year, is the result of a new arm of the business. Still in Recreio, it will launch a condominium of 99 two-story houses, built by the developer itself. The business should reach R$110 million in PSV.

In the North Zone, the launch takes place in the following quarter, in the neighborhood of Happy view, considered the pearl of the Rio suburbs. The PSV will be R$70 million. The developer intends to repeat the brand’s strategy Nowlaunched as a technological and design “upgrade” for products in the region, where there is a reasonable concentration of classes B and C.

Neighborhoods such as Vista Alegre, Vila da Penha, Bairro Araújo and Ilha do Governador are true nuggets of gold in the Rio suburbs. Whatever is done there has a captive audience”explains Marcos RochaRegional director of Sergio Castro Imóveis, which celebrates 75 years of existence with operations throughout Rio.

With information and image: O Globo

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